Refresh your mindset for the New Year
Let's give a round of applause for all of our hard work this year. Another year and a new set of goals that we set for our businesses. Its a great time to look back and reflect from our highest and lowest points. While you are welcoming the new year 2024, it is a good time to brush up on a few basics that we all used when we started our businesses. Let’s refresh our mindset with these essential tips!
Create useful content
One of the most useful tips to generate revenue for your business is by creating useful content. Provide value to your potential clients by creating content that helps problem solve and educate. These keys points really drive traffic to your page and gain trust from potential clients. You can deliver content in many formats such as, blogs or vlogs, social media posts, webinars that are hosted online or in person, or even podcasts. Make this useful content easy for anyone to access it. Showing your expertise will show trust and credibility.
Offer a free trial
For most of use when we see the word “FREE” we freak out a bit…..or a lot. Don’t freak out. Giving away something for free can let your future customer have a feel of what your services or products are all about without the investment. This is a great opportunity to promote the benefits of your services or products. Free trails or samples are also a great way to increase word of mouth. You handed your brand to someone and now they will take it with them. A great key point when giving away something for free is to create a clear call to action with easy terms and conditions. Make is easy and accessible.
Provide over the top customer service
Great customer service goes a long way. Everyone remembers great and terrible experiences they had at a restaurant, or at the bowling alley, whereever it may be. People never forget. Providing excellent customer services helps people talk great about your business which will create an increase in word of mouth. Use that to your advantage. Word of mouth is a powerful marketing tool that is easy and free. A few key points on customer service is to be responsive to feedback and be helpful and professional. If they loved your service or product. Ask for a review. Help your customers market your brand with their experiences.
Collaborate with other brands
Partnering with other brands is always a great way to increase awareness. Find other like mind brands that would like to co-host events or webinars with you. You could also partner to create discounts or other promotions. By partnering you help one another to bring awareness and trust to your potential clients. Their customers will search for you and your customers will search for them. Its a win-win for every one. Collaborating with other brands could also help bring more opportunities in the future.